Ever since I heard of Masdar City about a decade ago I was obsessed with the idea that cities can and should be built from ground up as sustainable and energy efficient as we can make them to serve the greater good of humanity while having balance with our fellow creatures and environment. Masdar City is building a model city designed for the future but applications of their architecture and technology can be used today.
Since 2006 Masdar, or Abu Dhabi Future Energy Company, is a global leader in renewable energy and sustainable urban development. Masdar City is a planned city project in Abu Dhabi, in the UAE.
As humans we become too attached to ways of being even after it no longer serves us or even worse, destroys us. There are a multitude of reasons why as a society we don't progress, there are economic set backs, cultural and religious residence and marketing hypocrisies.
Education plays a major role in human development, thus the way we teach today must include, empathy toward our fellow creatures and toward each other, foresight and strategic planning for our species to have a fighting chance against climate change, technological advancement and social injustices.
A year goes very fast – even for someone that has spent over two years crossing Africa by foot and kayak between 2015 – 2017, like myself. And exactly one year ago, in December 2017, an international film crew joined me in Egypt to shoot a few episodes about my solo project and life as a global citizen, for an award-winning project called #LiveMoreShareMore.
I guess that is what happens when you believe in your dreams: people find you and support you. There are thousands – if not Millions – of travel influencers out there, people going places and creating content on a daily basis. But, somehow, my African expedition caught the attention of a digital agency in Vienna, which invited me to be part of a global campaign. Back then I had less than 10k followers on Instagram.
#LiveMoreShareMore was developed by RDB | Robin des Bois, an international Media agency focusing on Influencer Millennial Marketing and Branding Campaigns in Vienna, London and Manilla, and the project is powered by Western Union - the global leader in cross-border, cross-currency money movement in over 200 countries.
A modern explorer recently finished a voyage of walking across Africa entirely by foot and kayak.